HDD: É hora de dizer "Hello" novamente?

Seems like the whole world is anticipating the imminent return of Adele Laurie Blue Adkins MBE as online chatter regarding a new single and album kicks into overdrive.

In a since-deleted tweet that was immediately reposted by an Adele fan group, a Canadian DJ claimed that new material was coming this week. That tease appeared amid a massive buzz generated by the presence of a snippet from her 2015 mega-smash, “Hello,” in a ubiquitous spot for Tom Brady ’s return to Foxboro on NBC ’s 10/3 Sunday Night Football telecast.

There’s a growing belief around the industry that a new single will drop sooner than later as handicappers place wildly varying guesses on how big Adele’s long-awaited follow-up to 25 could be in a radically changed, streaming-powered marketplace. Her past commercial triumphs were driven by sales of physical product and digital downloads (1.5m+ on the last LP), which have significantly diminished in importance during the last six years.

But no one doubts that Adele will be everywhere this fall given the size of her fanbase and the reaction “Hello” has been getting merely by appearing in an NFL commercial.

One thing that gets lost in all this analysis of platforms and demographics is that people have been feeling emotionally bottled up like crazy for the last two years, and Adele makes the most emotionally cathartic pop music in the long history of the genre. If the sturm und drang of her personal life comes out full force in the new material, it will present a rare opportunity for people to have the good cry they’ve been longing for. It’s impossible to say what that translates to in 2021 numbers, but if it resonates—and we strongly suspect it will—Adele’s new music will have a lane all to itself.


6 curtidas

felizmente esse numero ta bloqueado no meu celular

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Não, eh hora de dizer Hula Hula

10 curtidas

o album massacrado pela critica

2 curtidas

morto que ela vem msm

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o lançamento sexta

É gente, vem mesmo.
Agora é só esperar o estrago

Segundo os insiders seria dia 15

é hora de dizer que somos todos reis e rainhas

Os “fãs” dela aqui no fórum já começaram a sair da tumba?

menos um pra barrar o love for sale
ja estavamos indo pro top 20

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É isso galera, quem pegou #1 pegou, quem n pegou n pega mais!!!

eu quero ver EU QUERO VER a Adele perdendo o processo pro Martinho da Vila é isso que eu quero ver

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Sai que dia?

tomara que ela venha
vai barrar universe de ficar mofando no #1 adoro

Taylor ainda não adiou o Red (TV)? O álbum da Adele sai no dia ou na semana anterior


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dizem que os dois saem juntos

Essa mulher é tão medíocre quanto Ed Sheeran.

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