Industry prognosticators are now fearlessly predicting that Taylor Swift’s latest Republic rocket, THE TORTURED POETS DEPARTMENT, will soar into the rarefied air of 2 million+ in first-week activity.
As you probably know, the new set was expanded to 31 tracks mere hours after its arrival in an “ANTHOLOGY” edition that will inevitably supercharge the already-frenzied consumption underway by Swifties. POETS quickly blew past Spotify and Amazon Music records for single-day album streams; expect more records to be set very soon.
So if 2m is now considered a floor, what’s the ceiling? For the time being, we’ll content ourselves with reiterating that this thing is big. Very, very big.