"Yeah, I believe Katy Perry is what started the remix trend and a great pop war ensued. Katy meticulously timed all promo and videos. Enlisted Dr. Luke, Max Martin, Stargate, etc. Pretty much all of the big pop producers and writers. She released a lot of the collab remixes when they were floating around the top 10 but couldnt break into that #1 spot. Those collab remixes would artificially boost it for a week to get it to #1.
After ET released with Kanye and went #1, finally breaking BTW of its reign at #1. S&M by Rihanna at the time was in the top 10. Britney Spears released a remix of Till The World Ends with Kesha and Nicki Minaj. All in the middle of Gaga’s BTW promo era. Oh did I forget to mention that Beyonce released her 4th album shortly after Gaga?
In the end of all of the drama and fighting between all of the major pop bases to try and be the next pop queen. Adele destroys all of the pop girls with her album sales and singles success without relying on cheap marketing gimmicks like Katy, Rihanna, and Britney. Not too mention cleaning most everyone’s clock during award season."
tem mts mais aq bem nostalgicos e aclamando a era teenage dream: (4) How did Katy Perry pull off the teenage dream era? : popheads (reddit.com)